Sidney Street Cafe is a St. Louis institution. For decades it has been the go-to spot for fine dining and celebrations. While the food and service remains spot on, the branding had not weathered the years so well. The logo looked dated and no longer represented who or what the brand is. Chef and owner, Kevin Nashan, asked us to help. Our solution – to celebrate the hand crafted (over used, but so appropriate here), artisanal qualities of the cuisine and create a mark that delivers on “rustic elegance.” Also included here are a few of our favorite marks that we explored as part of the process.