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Adrenaline is a line of extreme adventure clothing and accessories. Looking for something that would differentiate from the static, corporate marks that populate the category, our client asked for a mark that pushed boundaries. Ultimately he reigned himself in and chose a sharp logo that borrows from the environment – mountain peaks and rolling waves – and combines them into a capital A. Represented here are selections from our exploration to show just far we pushed. Product line is still in development.